Facebook: Don’t Just ‘Like’ Our Stories, Embed Them


Mark Zuckerberg doesn’t want media organizations like CNN and Huffington Post to just “like” Facebook (NASDAQ:FB) users’ newsworthy status updates and statements, he wants them to share them, according to CNET.

In the social network’s latest attempt to up its pop culture relevancy and encourage media organizations to employ the use of its popular social media site, Facebook is now offering a select number of news outlets the opportunity to not only like the site’s stories, but also share them using a new embedding code.

This feature reflects the company’s desire to connect Facebook with the wider media sphere, encouraging users to discuss current events and post updates that can be shared more widely with the pubic. By giving news outlets the opportunity to embed Facebook stories within their articles, it demonstrates the social network’s ability to be applicable to breaking news and even facilitate the transfer of it.

For now, only big-name media organization like CNN, Huffington Post, and People Magazine will have access to the codes that allow them to embed public Facebook updates on their own websites. This can include people or pages’ photos, videos, hashtags, and other posts, helping readers follow the updates of public figures that they may not have seen otherwise.

Facebook software engineer Dave Capra told CNET: “Today we are beginning to roll out Embedded Posts to make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the Web. Every day, public figures, journalists, and millions of regular people share their thoughts on what’s happening around the world on Facebook publicly.”

For now, the ability to embed posts is reserved for media outlets. However, Facebook promises that all users will be offered the same opportunity soon. Once that is available, anyone can access the embed post option from a drop-down menu. An embedding code will then be made available for copying and pasting the link onto someone’s own site or blog.

Facebook’s attempt to break into the world of pop culture and current events relevancy comes just as the social network managed to cross its $38 initial public offering price it posted in May 2012, as reported by The Wall Street Journal.

Thus it seems as though Facebook is finally seeing the fruits of its labor despite analyst doubts that the social media site would make a comeback after an embarrassing stock slip last year. The stock’s resurgence has encouraged critics and analysts to reconsider how Facebook is truly faring as a public entity.

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