Facebook Ready to Show Off New Open Graph
Facebook’s new Open Graph platform is set to launch sometime Wednesday evening according to All Things D. The Open Graph feature is a news streaming ticker that will announce the everyday activities of your peers as supplied by Facebook partners such as Netflix (NASDAQ:NFLX), Nike (NYSE:NKE), Spotify, and more. Such news feeds might read, “Jane Doe just ran 3 miles using Nike+” or “John Doe just watched The Hangover 2 on Netflix.” In essence, Facebook wants your friends to know just about everything you do.
Some apps like Spotify and The Washington Post (NYSE:WPO) have already been available. So, you may have already been seeing what your friends are listening to and reading. The Netflix open graph has also already been available, but not in the US due to a law that has been passed by the Senate but not the House. The Business Insider says its unclear whether Netflix will launch on Wednesday with others.
For those who are not into broadcasting their every move, the open graph apps will be optional. However, you can bet that Facebook will make the “opt in” process so confusing many users will be freely broadcasting their lives unintentionally. Spotify had problems with the ambiguity of their opt in feature when they first debuted as an open graph app, so it’s likely that we’ll see a repeat with other debuts.