Facebook Redesigns Groups, Redefines You

Facebook rolled out a new limited design for its Group pages on Wednesday. The company hopes that the new design will help Groups stay on topic and more easily constrain their members so that membership doesn’t grow too big and create extraneous chatter. The layout will be similar to Facebook’s timeline design with a large banner image across the top of the page.

TechCrunch reports that the new design gives groups more guidance when building a page. Where once there was a generic description field, Facebook now prompts groups to identify themselves with more specific fields featured on the right sidebar. The redesign also makes links to members, photos, events, and documents more prominent. Facebook hopes to spur usage of the Groups pages and also highlights its partnership with Google Docs (NASDAQ:GOOG).

To those unfamiliar with Facebook’s Groups pages, the recent changes may seem of little import, but TechCrunch‘s Josh Constine wants people to know that they are a pretty big deal. In the past, Group members have often posted self-promoting, off-topic content, generating spam for the Group’s other users. With the new guidance, Constine says he has already seen a decrease in meaningless noise and an increase in purposeful group activity. The new “What should people post in this group?” prompt has made a tangible and positive difference as far as he’s concerned.

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