Facebook’s Knowledge Graph Slams Competition and 4 Social Media Stocks Seeing Action

Facebook, Inc. (NASDAQ:FB): Current Price: $29.89

Yelp (NYSE:YELP) dropped for a second day following Facebook’s announcement that it will launch a new search product, which is to be named Knowledge Graph Search. Facebook’s initiative should allow users to see reviews of local businesses that have been written by their friends. Some believe that this will cause Knowledge Graph Search to be a competitor to Yelp’s offerings. Today, in a note to investors, Piper Jaffray analyst Gene Munster wrote that Facebook will find it difficult to attract a large amount of users to its reviews, since there are already 37 million reviews on Yelp’s website. Also, Yelp users may have the ability to already see reviews that have been written by their Facebook friends on Yelp, Munster adds.

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LinkedIn Corporation (NYSE:LNKD): Current Price: $117.84

Strangely, the world’s largest professional network has not been growing fastest in the U.S. The social network is available in more than 200 countries, and its the fastest growing markets include Turkey, Columbia, and Indonesia. Mobile sector growth is headlined by China, Brazil, and Portugal, and now, Brazil is tied with the United Kingdom for possessing the third most registered LinkedIn members, totaling about 11 million.

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Groupon, Inc. (NASDAQ:GRPN): Current Price: $5.05

The daily deals leader has made an announcement that it now has launched the Merchant Impact Report as a free tool that has been built into the Groupon Merchant Center as a way to show merchants the ways in which Groupon is driving their business. Basically, this will let merchants see exactly how the performance of their promotion has gone.

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Zynga, Inc. (NASDAQ:ZNGA): Current Price: $2.59

Zynga shut down even more social games during late December, and at least one more is to be shut down during the month as part of Zynga’s cost reduction plan, the company stated.  The most recent games that have been shut down include ForestVille, Mafia Wars Shakedown, Mafia Wars 2, and PetVille.

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Yelp, Inc. (NYSE:YELP): Current Price: $19.91

During mid-morning trading, Yelp saw a 54c, or 2.62 percent, decline to $20.07. The stock dropped nearly 10 percent since it reached a $22.29 high yesterday, prior to Facebook’s unveiling of its Knowledge Graph.

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