Facebook (NASDAQ:FB) is gearing up to launch a new tool for advertisers on Wednesday, which will directly target Facebook members based on their non-Facebook activity, and instead on surfing habits, spending, and email lists. Data collected from Facebook is compiled with data from other third-party sources. The tool has reportedly attracted some high profiles brands, but has also raised some questions regarding privacy.
Though shares of Nokia (NYSE:NOK) are up 3.2 percent as of 1:05 PM EST on Wednesday, the company has a steep climb ahead, according to a survey of 1,500 respondents (a decidedly small sample size, but sample nonetheless) which revealed that only one percent of consumers plan to purchase a Nokia phone in the next 12 months, and over 60 percent of the survey takers did not realize that Windows offered a mobile platform.
New York-based hedge fund tycoon Bill Ackman is sticking alongside J.C. Penney (NYSE:JCP), which as taken a battering in the public markets recently amid a shakeup of its executives. Reportedly, the retailer is looking to raise cash with a loan backed by real estate that it owns. Ackman is acknowledged as being the root cause of J.C. Penney’s huge losses last year, having replaced CEO Mike Ullman with Ron Johnson, who has been ousted, and ironically replaced again by Ullman, until the company finds a permanent solution.
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