Facebook’s New Tool Should Please These Top Institutional Shareholders

Facebook (NASDAQ:FB) is gearing up to launch a new tool for advertisers on Wednesday, which will directly target Facebook members based on their non-Facebook activity, and instead on surfing habits, spending, and email lists.  Data collected from Facebook is compiled with data from other third-party sources. The tool has reportedly attracted some high profiles brands, but has also raised some questions regarding privacy.

These institutional firms indicated owning shares of Facebook, Inc. (NASDAQ:FB) in Q1 2013. They reported owning a total of 3.703 million shares on 03/31/2013. The shares closed at $25.58 on 03/31/2013.

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Here are the nine largest positions in Facebook, Inc. at the end of March 31st, 2013.

John W Bristol & Co. Inc. held 1,528,048 shares on 03/31/2013 worth $39,087,000. This brought the portfolio total to 0.71%.

Greylock XIII GP LLC held 463,832 shares on 03/31/2013 worth $11,864,000. This brought the portfolio total to 12.1%.

Shott Capital Management LLC held 413,027 shares on 03/31/2013 worth $10,565,000. This brought the portfolio total to 4.13%.

Hamilton lane advisors LLC held 413,027 shares on 03/31/2013 worth $10,565,000. This brought the portfolio total to 4.13%.

Wolverine Asset Management LLC held 79,350 shares on 03/31/2013 worth $2,029,000. This brought the portfolio total to 0.05%.

BB&T Corp. held 65,457 shares on 03/31/2013 worth $1,675,000. This brought the portfolio total to 0.07%.

River & Mercantile Asset Management LLP held 51,753 shares on 03/31/2013 worth $1,324,000. This brought the portfolio total to 0.01%.

Creative Planning held 41,935 shares on 03/31/2013 worth $1,073,000. This brought the portfolio total to 0.03%.

First Citizens Bank & Trust Co. held 38,855 shares on 03/31/2013 worth $994,000. This brought the portfolio total to 0.03%.

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