Failing Brands No One Will Remember in 10 Years

New brands emerge as old brands go out of business — it’s just how the world works. As sad as you feel when the iconic stores close their doors forever, it’s often inevitable. So which are the next big brands to bite the dust? Read on to find out who’s in danger of going extinct in the next 10 years, including one failing brand that’s quickly becoming a retailer of the past (on page 10).

1. Vitamin World

They may be all about getting healthy, but this vitamin and nutrition emporium is anything but. Dwindling mall traffic is partially to blame for lackluster sales and in September 2017, they filed for Chapter 11 bankruptcy protection. A Consumerist report also found that “significant supply chain and ingredient availability disruptions” factored into the overall dismal performance.

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