Free Shipping Day Rounds Out Busiest Week of the Year for Online Retailers

Online retail sales surpassed $1 billion on four out of five business days last week as Green Monday and Free Shipping Day spurred holiday spending.

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U.S. retail e-commerce spending for the first 46 days of the November to December holiday season reached $30.9 billion on Friday, December 16 — Free Shipping Day — when Americans spent $1.07 billion at online retailers.

Consumers spent more on Free Shipping Day than during the entirety of Thanksgiving weekend, when they spent a total of $1.03 billion, and 14 percent more consumers spent last Friday than on the same day in 2010.

However, Free Shipping Day will only go down in third place this holiday season, with both Cyber Monday and Green Monday trouncing last Friday’s sales. Consumers spent $1.25 billion on Cyber Monday — 16.8 percent more than Free Shipping Day — while spending $1.13 billion on Green Monday.

With the heaviest holiday spending now passed, Cyber Monday will likely be this year’s top-ranked online shopping day for the second year in a row, though the week of December 12 through 16 was the busiest week of the year.

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