Gap and Limited Brands Take Down These Retail Stocks: LTD, M, GPS, AEO, DDS

Through most of the trading day on Friday, September 30, 2011, these stocks are bringing down the Retail (NYSE:XRT) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Limited Brands, Inc. (NYSE:LTD) is among the price losers in the sector as its stock price is $38.91, down $1.03 (-2.6%) from the previous close of $39.93. Limited Brands is a specialty retailer of women’s apparel, beauty, and personal care products and accessories operating under various trade names.

Stock Price Performance: From August 3, 2011, to September 29, 2011, the stock price had risen $3.83 (10.6%) from $36.10 to $39.93. The stock price saw one of its best stretches over the last year between September 9, 2011 and September 20, 2011 when shares rose for eight straight trading days, rising 12.7% (+$4.64). It saw one of its worst periods between December 30, 2010 and January 7, 2011 when shares fell for seven straight trading days, falling 8% (-$2.46).

Macy’s Inc. (NYSE:M) is among the price losers in the sector. Its shares are trading at $26.85, which is 40 cents (-1.5%) below the previous close of $27.26. Macy’s is a retailer that sells apparel and accessories, cosmetics, home furnishings and other consumer goods.

Stock Price Performance: From September 23, 2011, to September 29, 2011, the stock price had risen $1.64 (6.4%) from $25.62 to $27.26. The stock price saw one of its best stretches over the last year between October 22, 2010 and November 2, 2010 when shares rose for eight straight trading days, rising 8.3% (+$1.82). It saw one of its worst periods between July 22, 2011 and July 29, 2011 when shares fell for six straight trading days, falling 5.3% (-$1.62).

The Gap, Inc. (NYSE:GPS) stocks are trading at $16.36. This is 43 cents (-2.5%) below the previous close of $16.77, making the company one of the biggest price losers in the sector today. The Gap is an international specialty retailer that sells casual apparel, accessories and personal care products for men, women, and children.

Stock Price Performance: From August 3, 2011, to September 29, 2011, the stock price had fallen $2.44 (-12.7%) from $19.21 to $16.77. The stock price saw one of its best stretches over the last year between February 2, 2011 and February 18, 2011 when shares rose for 13 straight trading days, rising 21.1% (+$3.97). It saw one of its worst periods between September 15, 2011 and September 22, 2011 when shares fell for six straight trading days, falling 6.9% (-$1.18).

Shares of American Eagle Outfitters Inc. (NYSE:AEO) are trading at $11.87, down 21 cents (-1.7%) from the previous close of $12.08. American Eagle Outfitters is a retailer that designs, markets, and sells its own brand of clothing, accessories, and personal care products.

Stock Price Performance: From August 31, 2011, to September 29, 2011, the stock price had risen $1.12 (10.2%) from $10.96 to $12.08. The stock price saw one of its best stretches over the last year between November 1, 2010 and November 8, 2010 when shares rose for six straight trading days, rising 5.8% (+85 cents). It saw one of its worst periods between February 16, 2011 and February 24, 2011 when shares fell for six straight trading days, falling 5.2% (-81 cents).

Dillards Inc. (NYSE:DDS) is one of the sector losers in price. Its shares are trading at $44.48, down 77 cents (-1.5%) from the previous close of $45.15. Dillard’s operates as an apparel and home furnishing retailer.

Stock Price Performance: From August 3, 2011, to September 29, 2011, the stock price had fallen $9.34 (-17.1%) from $54.49 to $45.15. The stock price saw one of its best stretches over the last year between September 9, 2011 and September 19, 2011 when shares rose for seven straight trading days, rising 9.6% (+$4.28). It saw one of its worst periods between May 26, 2011 and June 8, 2011 when shares fell for nine straight trading days, falling 10.2% (-$5.72).