Goldman is Cashing in on This New Service
The new electronic bond trading platform, GSessions, is set to launch next week, but according to a Reuters source, there may already be plans to extend the offerings to other fixed-income products, including credit default swaps. GSessions is Goldman’s attempt to pull in more client orders by offering large trade execution at a cheaper price.
The new trading platform will also help Goldman maintain bond liquidity in the face of regulatory reforms. New rules for proprietary trading put in place by the Volcker Rule, would prohibit the practice for investment banks such as Goldman, JPMorgan Chase (NYSE:JPM) and Morgan Stanley (NYSE:MS).
BlackRock is owned by PNC Financial Services Group Inc. (NYSE:PNC) and Barclay’s plc (BARC), which are planning to introduce similar platforms.
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