Goldman Sachs Group and 4 Financial Stocks Getting Drop Kicked This Afternoon: GS, BSBR, KEY, LNC, RJF

Through most of the trading day on Friday, September 30, 2011, these stocks are bringing down the Financial (NYSE:XLF) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Goldman Sachs Group Inc. (NYSE:GS) stocks are trading at $96.13. This is $3.60 (-3.7%) below the previous close of $99.87, making the company one of the biggest price losers in the sector today. Goldman Sachs is a global investment banking and securities firm that specializes in investment banking, trading and principal investments, asset management and securities services.

Stock Price Performance: From July 6, 2011, to September 29, 2011, the stock price had fallen $33.62 (-25.2%) from $133.49 to $99.87. It saw one of its worst periods between April 11, 2011 and April 19, 2011 when shares fell for seven straight trading days, falling 6% (-$9.56). The stock price saw one of its best stretches over the last year between December 29, 2010 and January 5, 2011 when shares rose for six straight trading days, rising 3.8% (+$6.32).

Banco Santander (Brasil) S.A. (NYSE:BSBR) is among the price losers in the sector. Its shares are trading at $7.39, which is 48 cents (-5.9%) below the previous close of $7.85. Banco Santander Brasil is a multiple service bank, conducting commercial banking, foreign exchange, investment, credit and financing, mortgage loan, leasing portfolio, insurance, pension plan, capitalization, leasing, asset management, securities, and insurance brokerage operations.

Stock Price Performance: From July 6, 2011, to September 29, 2011, the stock price had fallen $3.59 (-31.4%) from $11.44 to $7.85. The stock price saw one of its best stretches over the last year between December 20, 2010 and January 3, 2011 when shares rose for 10 straight trading days, rising 9.7% (+$1.19). It saw one of its worst periods between June 30, 2011 and July 14, 2011 when shares fell for 10 straight trading days, falling 14.1% (-$1.65).

KeyCorp (NYSE:KEY) is one of the sector losers in price. Its shares are trading at $5.94, down 29 cents (-4.7%) from the previous close of $6.23. KeyCorp is a financial holding company that offers its clients retail and commercial banking, commercial leasing, investment management, consumer finance and investment banking products and services.

Stock Price Performance: From July 5, 2011, to September 28, 2011, the stock price had fallen $2.47 (-29.9%) from $8.26 to $5.79. The stock price saw one of its best stretches over the last year between June 24, 2011 and July 1, 2011 when shares rose for six straight trading days, rising 6.5% (+51 cents). It saw one of its worst periods between July 25, 2011 and July 29, 2011 when shares fell for five straight trading days, falling 4.4% (-37 cents).

Lincoln National Corporation (NYSE:LNC) stocks are trading at $15.80. This is 62 cents (-4%) below the previous close of $16.46, making the company one of the biggest price losers in the sector today. Lincoln National offers a range of wealth protection, accumulation, and retirement income products and solutions through its multiple insurance and investment management businesses.

Stock Price Performance: From July 5, 2011, to September 28, 2011, the stock price had fallen $13.01 (-45.5%) from $28.60 to $15.59. The stock price saw one of its best stretches over the last year between June 24, 2011 and July 1, 2011 when shares rose for six straight trading days, rising 8.9% (+$2.39). It saw one of its worst periods between October 21, 2010 and November 1, 2010 when shares fell for eight straight trading days, falling 7.1% (-$1.85).

Raymond James Financial Inc. (NYSE:RJF) is among the price losers in the sector as its stock price is $26.42, down $1.10 (-4.1%) from the previous close of $27.55. Raymond James Financial is a holding company engaged in different financial services, including the underwriting, distribution, trading and brokerage of equity and the sale of mutual funds and other investment products.

Stock Price Performance: From July 6, 2011, to September 29, 2011, the stock price had fallen $4.99 (-15.3%) from $32.54 to $27.55. The stock price saw one of its best stretches over the last year between February 3, 2011 and February 18, 2011 when shares rose for 12 straight trading days, rising 7.9% (+$2.85). It saw one of its worst periods between March 8, 2011 and March 16, 2011 when shares fell for seven straight trading days, falling 8.1% (-$3.13).