Google+ Exceeds 100 Million Users

Google+ (NASDAQ:GOOG) membership has risen at least 10 percent to more than 100 million users in the short time since Larry Page announced it had 90 million users on Jan. 19, Google+ statistician and Ancestry.com founder Paul Allen wrote today.

Based on data from hundreds of users with different surnames, the social networking platform has gained more than 750,000 new users per day since it hit the 90-million-users mark on the 19th, Allen said. At that rate, Google+ will end up with 345 million users by the end of 2012. Allen is betting, however, that Google’s efforts to up usage and membership will boost that number to at least 400 million.

Allen lists the launch of Android 4.0, which signs users up to Google+ when they activate their phones, along with YouTube shares, the growing popularity of Google Chrome and the development of new Google+ apps as reasons why Google+ may grow faster than predicted this year.

Allen said he thinks “this is the year when Google+ will expand from being a better-than-Twitter microblogging platform, where you can follow and be followed by anyone.” He also predicts it will become “better-than-Facebook” for online socializing.

Here’s how Google is reacting to the news:

Google Inc. (NASDAQ:GOOG): GOOG shares recently traded at $583.66, up $3.55, or 0.61%. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 1,594,493 shares versus a 3-month average volume of 3,048,230 shares. The company’s trailing P/E is 19.61, while trailing earnings are $29.76 per share.