Google Goggles Augment Reality

What isn’t Google (NASDAQ:GOOG) doing these days? We can cross creating super cool futuristic “augmented reality” glasses off that list, according to The New York Times. Google is reportedly putting the finishing touches on its “Google goggles” — a pair of glasses that, via a data connection, can give you up-to-date information regarding your current surroundings. According to the Times, the glasses will be available in stores by the end of the year and retail for anywhere between $250 and $600.

Google has declined to comment on the rumored eye wear, but the Times report is not the first. Blogger Seth Weintraub of 9 to 5 Google broke news of the glasses in December when he wrote that they would “tie into Google’s location services. A user can walk around with information popping up and into display – Terminator-style – based on preferences, location and Google’s information.” Weintraub reported that the glasses would resemble Oakley Thumps, a sunglasses model that features a built-in MP3 player.

But these futuristic glasses have conspiracy theorists raging. If you were worried about how much Google knew about you before based on your Internet activity and Google+ account, just imagine what they’ll know by tracking the data in your Google glasses. The company would know the location of the goggles at all times and be able to see what the wearer is seeing. And don’t put it past Google to keep track of your activities, from what you read to where you go, in order to create some seriously personalized advertising.

To contact the reporter on this story: Ashley Cloninger at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com