Google Launches its Own E-Reader iriver Story HD

Today Google (NASDAQ:GOOG) continues its campaign of expansion into every imaginable facet of the tech market, announcing the launch of a new e-reader, the iriver story HD. The product will compete with the Amazon’s (NASDAQ:AMZN) Kindle and Barnes and Nobles‘ (NYSE:BKS) Nook, competitively priced at $139.99. Google’s latest mobile device will hit stores on July 17th, retailing mainly through Target (NYSE:TGT) chains and online stores. iriver is a South Korean consumer electronics company that Google contracted to produce the hardware.

The search engine giant and smartphone leader first announced its plans for the new gadget at the Consumer Electronics Show this year. A major advantage for the Story will be its access to Google’s (NASDAQ:GOOG) cloud network, allowing readers to grab content stored on any of their cloud-connected devices through wi-fi networks (though Kindle already has these features as well). The “g-reader” as tech enthusiasts have dubbed it, will also give users free access to Google’s library of content in the public domain (over 3 million books), and allow for quick and easy purchases of copyrighted material through Google’s independent bookstore service.

According to a January Press release, the device will feature these spicy specs, “XGA (1024X768) e-ink display with “63% more pixels and faster page turns than the competition [Kindle],” and will also feature a Freescale Cortex A8 CPU, with 2GB of onboard storage, a SDHC card slot and built-in Wi-Fi. The Story also boasts comfortable sizing (a tiny bit larger than the Kindle), long battery life, and a QWERTY keyboard with up-down page turning buttons.

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