Google Sets Focus on Video and Mobile, Cisco Forecasts 18-fold Mobile Data Traffic Jump in 5 Years
Google (NASDAQ:GOOG): Google has narrowed its acquisitions focus to its big strategic areas, with buys intended to increase its presence in new markets like video and mobile, David Lawee, Google’s head of corporate development, told Financial Times in an interview. The company does not expect to strengthen its presence in social networking via acquisitions, however, Lawee noted.
2012 was touted as the year of the digital wallet, but so far Google (NASDAQ:GOOG) has had trouble getting both carrier and device partners as well as retailers to support its new technology, according to CNet.
Google’s (NASDAQ:GOOG) YouTube has made a change in the way it deals with its content partners, insisting that most of them agree to have their videos distributed across all platforms, including mobile and TVs, reported All Things Digital. Some, like Vevo and the major studios, may be exempt from the new policy, the story added.
Cisco (NASDAQ:CSCO): According to the Cisco Visual Networking Index, or VNT, Global Mobile Data Traffic Forecast for 2011 to 2016, worldwide mobile data traffic will increase 18-fold over the next five years, reaching 10.8 exabytes per month — or an annual run rate of 130 exabytes — by 2016.
The expected sharp increase in mobile traffic is due, in part, to a projected surge in the number of mobile Internet-connected devices, which will exceed the number of people on earth. During 2011-2016, Cisco anticipates that global mobile data traffic will outgrow global fixed data traffic by three times.
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