After less than three months into its trial phase, Google (NASDAQ:GOOG) announced today that it will open up Google+ to the public and add new features to the service. Google+ was developed by the company to compete with social media giant Facebook (NASDAQ:MSFT).
The service in its short tenure has attracted more than 25 million unique visitors per month via invitation-only. In comparison, Facebook has 750 million monthly active users. Google hopes with these new changes, users will increase as Facebook users switch over to their service. The new features added to Hangout will enable users to video chat, share documents and use on mobile applications.
Google’s stock is up .92% to $551.67 on the news. Shares are down 7.13% year to date. The stock has traded in a 52-week range between $473.02 and $642.96.