A Nielsen survey of paid content viewed by users of tablets like Apple’s (NASDAQ:AAPL) iPad, Amazon’s (NASDAQ:AMZN) Kindle, and the various devices using Google’s (NASDAQ:GOOG) Android has thrown up some interesting statistics.
In the United States, tablet users have already taken to downloading various forms of media — 62 percent downloaded music, 58 percent downloaded books, and 51 percent downloaded movies. The one neglected category was news, which came in at just 19 percent, possibly due to the availability of alternate channels for free and easy access to news, including free apps and various news media websites.
However, when Nielsen asked users about their willingness to pay for content, those high percentages went down. Music willingness shifted down to 46 percent, books to 45 percent, and movies to 38 percent. But news ratcheted up to 24 percent from 19 percent.
The survey showed news to be doing a lot better in Europe than in the U.S., with a whopping 44 percent of Italians surveyed saying they had paid for news content on their tablets. However, that may simply point to fewer instances of free apps, but also to more of a drive to premium subscriptions in that market.
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