An agreement has been struck with Green Mountain Coffee Roasters (NASDAQ:GMCR) and Jarden (NYSE:JAH) which will give consumers a choice of over 200 varieties of single serving K-Cups. The line of Mr. Coffee single-cup features Keurig technology.
The agreement also includes a new feature for the Mr. Coffee single-cup coffeemakers; more reservoirs in order to quickly brew multiple cups of coffee. This is an addition to the existing single-cup offering of Mr. Coffee coffeemakers. Jarden Consumer Solutions, a subsidiary of Jarden Corporation (NYSE:JAH) has a diverse portfolio of consumer products under world-class brands such as Bionaire, Crock-Pot, FoodSaver, Health o meter, Holmes, Mr. Coffee, Oster, Patton, Rival, Seal-a-Meal, skybar, Sunbeam and VillaWar. GMCR is recognized for it’s socially responsible business practices such as supporting local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.
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“Alejandro Pena, Senior Vice President and General Manager, Global Appliances, for JCS, stated, “We are very excited about the opportunity to broaden our relationship with Keurig. As the leader in at-home coffee brewing, the Mr. Coffee brand is able to expand the Keurig Single-Cup Brewing technology into additional brewers, making it available to more consumers. This agreement represents an additional important step in creating another solution for our many consumers while satisfying their needs and broadening the Mr. Coffee portfolio of products,” according to MarketWatch.
Keep your eye on other coffee competitors after the news: Starbucks (NASDAQ:SBUX), Dunkin’ Donuts (NASDAQ:DNKN), Peet’s Coffee and Tea (NASDAQ:PEET), Caribou Coffee Company (NASDAQ:CBOU), and Coffee Holding Co (NASDAQ:JVA).