Groupon Announces Breadcrumb and 4 Spotlight Social Media Stocks

Facebook, Inc. (NASDAQ:FB) filed its proposal to go public in February, and many believe that it exaggerated how effective the ads linked to customers’ friends, citing research from Nielsen. The SEC was doubtful and vetted the filing to make sure that Facebook released all material information to investors. Additionally, Facebook was forced to drop the reference. There have already been two and a half months of communications between the company and the agency possibly showing a management team that is cautious to reveal information and may still be guessing at even the most basic aspects of its business only weeks prior to the company’s IPO, according to Bloomberg.

LinkedIn Corporation (NYSE:LNKD) did a lot during the past nine years to sharpen up individual workers’ stature by giving a handy and highly public resume format possibly leading to job offers. Now the Mountain View, Calif., social network is urging employers to attempt to burnish their  brands, as well. LinkedIn indicates that it isn’t enough for companies to get the buying public excited about brand-name products like Apple iPhones, Nike running shoes, Marlboro cigarettes, etc. It is also important for companies to build visibility within the labor markets, which are becoming viewed as great places to work.

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Groupon, Inc. (NASDAQ:GRPN) has announced its national launch of Breadcrumb, which is a point-of-sale solution for restaurants, bars, and cafes running on iPads. Breadcrumb diminishes complexities and reduces the costs associated with antiquated POS systems. The plans start at $99 per month, and they include free installation and 24/7 phone and email support.

Pandora Media, Inc. (NYSE:P): Samsung (SSNLF) and Spotify have teamed together to allow direct streaming of music from Samsung TV sets, according to the Wall Street Journal. Spotify competes with services like Pandora, Rhapsody, and Rdio, as well as Apple’s  iTunes. The application is to be released soon, and it will be the first available to those who own Samsung TVs in the U.K., France, Germany and Scandinavia.

Zynga, Inc. (NASDAQ:ZNGA) stock has fallen nearly 3 percent this morning following its downgrade to Neutral by PiperJaffray. Since Zynga’s hits like FarmVille and CityVille have begun to decline, Zynga’s cost-reduction efforts have the possibility of exacerbating development quality, employee morale, and further minimize the probability of a turnaround, stated PiperJaffray.

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