Here’s How Incredibly Amazon Grew Their Cloud in One Year

Here’s vindication for the cloud. Amazon’s (NASDAQ:AMZN) cloud storage business, the Amazon Simple Storage Service, better known as S3, has released numbers that show a near 100% increase in the number of objects stored over 2011 so far.

Investing Insights: Cloud Computing: Your Cheat Sheet to the Cloud Business Landscape.

Amazon (NASDAQ:AMZN) boasts of hundreds of thousands of customers in 190 countries and stored 262 billion objects at end 2010. This number doubled to 566 billion at end of Q3 2011. The service is a darling of web and app developers who find it preferable to hiring and managing server space themselves. Amazon’s primary competitors in the cloud space (SKYY) are EMC (NYSE:EMC), Microsoft (NASDAQ:MSFT) Azure, Apple (NASDAQ:AAPL) iCloud, Rackspace (NYSE:RAX), HP (NYSE:HPQ) 3PAR, and NetApp (NASDAQ:NTAP).

The service was under a cloud (no pun intended) earlier this year owing an outage of up to 48 hours that affected services such as Foursquare, Quora and Hootsuite. Amazon obviously has taken this in stride, with the cloud business showing good growth. Nevertheless, the cloud is still small compared to Amazon’s massive retail business.

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