Here’s How Microsoft Plans to Take Over China

Early next year, Microsoft (NASDAQ:MSFT) plans to introduce Windows phones to China (NYSE:FXI), partnering with local electronics retailer, Suning, for the launch.

According to reports Microsoft will provide priority access to Windows Phone and Windows 8 devices for distribution in China.

Microsoft recently opened up developer support in China. Windows Phone developers in China are allowed to submit applications but end-user support is not available yet. Microsoft’s Marketplace is supposed to launch in China in early 2012.

A variety of Asian languages have been added to the Windows 7.5 phone including Chinese, Japanese, and Korean. The Metro design has also been changed to adapt to the vertical text layout and input support includes 12-character keyboards and handwriting support.

Microsoft’s entrance into emerging markets is vital for Windows Phone and for close partner Nokia’s (NYSE:NOK) ability to distribute low-priced Windows Phone devices.

Here’s how these stocks are trading:

Microsoft Corporation (NASDAQ:MSFT): MSFT shares recently traded at $25.42, up $0.58, or 2.33%. They have traded in a 52-week range of $23.65 to $29.46. Volume today was 29,555,467 shares versus a 3-month average volume of 55,930,700 shares. The company’s trailing P/E is 9.24, while trailing earnings are $2.75 per share.

Nokia Corporation (NYSE:NOK): NOK shares recently traded at $5.71, up $0.21, or 3.82%. They have traded in a 52-week range of $4.82 to $11.75. Volume today was 14,933,981 shares versus a 3-month average volume of 28,900,200 shares. The company’s trailing P/E is 23.80, while trailing earnings are $0.24 per share.

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