Here’s How Much Google and Facebook Really Think You’re Worth

Have you ever wondered how much you’re worth to the social media companies you rely on to tweet, post professional profiles, or chat with friends? Well, we’ve done some research for you. To come up with our numbers we divided each company’s market capitalization by its total number of active users. Market capitalization (also referred to as market cap) is the total market value of a company’s outstanding shares. This is calculated by multiplying a company’s outstanding shares by the current price of one share.

Here’s how much you’re worth to Google, Facebook, and six other tech companies.

1. Yelp

yelp

Employees work in Yelp’s East Coast office. | Spencer Platt/Getty Images

How much you’re worth: $36

The opinions you post on Yelp matter a lot to business owners. One bad review could be enough to negatively impact a business. Customers hold quite a bit of power in this regard. You also hold some financial power when it comes to the review site. As of this writing, Yelp has a market cap of $3 billion and 83 million active desktop users. Customer worth comes in at roughly $36 per user.   

2. Twitter

twitter logo

Twitter users are worth $48 each, according to our calculations. | Bethany Clarke/Getty Images

How much you’re worth: $48

As of this writing, Twitter has a market cap of $16 billion and 330 million active users. Each customer is worth roughly $48. If you want to find out how much your individual tweets are worth, Webfluential has an online tool you can use to do your own calculations. All you need to do is enter your Twitter handle. The tool then calculates how much money you could make per tweet.

3. LinkedIn

logo for LinkedIn on a laptop screen

LinkedIn has become an essential part of the job hunting process. | Justin Sullivan/Getty Images

How much you’re worth: $56

If you’re like most professionals, you have a profile on LinkedIn. This site offers a great way to display your accomplishments and connect with others in your industry. Microsoft acquired LinkedIn in 2016 for $26.2 billion. It is estimated the online networking site has roughly 467 million members. Each user is worth approximately $56.

4. Groupon

employees sitting at a desk

Employees at Groupon’s Chicago headquarters. | Scott Olson/Getty Images

How much you’re worth: $61

If you’re looking to save money on group exercise classes, dining out, and more, Groupon is likely one of the first places you go to snag a deal. It is becoming a popular resource for both desktop and mobile users. During September 2017, more than 164 million people downloaded the Groupon mobile app, according to Statista. As of this writing, Groupon has a market cap of $3 billion and 49.1 million active users. Each customer is worth roughly $61.

5. Snapchat

The Snapchat logo

Snapchat users are worth $84 each. | Snapchat

How much you’re worth: $84

Snapchat can be used to chat with your friends and follow live stories. It quickly became a favorite among everyday users and even advertisers. BMW became the first company to use Snapchat to create a 3D augmented reality version of a product, reports Ad Age. As of this writing, Snap Inc. has a market cap of $15 billion and 178 million active users each day. Each customer is worth approximately $84.

6. Facebook

Facebook logos

Facebook is worth a lot of money, and so are its users. | Justin Tallis/AFP/Getty Images

How much you’re worth: $253

For the last couple of years, Facebook has been a convenient way to keep in touch with family, share photos, and even apply for a job. The worth of individual users begins to rise significantly once we turn our attention to Facebook. As of this writing, the social networking site has a market cap of $525 billion and 2.07 billion active users. Each customer is worth roughly $253.

7. Google

Google website on smartphone screen

Your search history is worth something. | iStock.com/dolphfyn

How much you’re worth: $359

Whether you’re at work or at home, chances are you use Google just about every day. Some people just can’t seem to function without it. Just be careful when you’re at work. Google is so addictive roughly 24% of respondents in a Salary.com survey said they waste the most time on Google when they’re supposed to be working. As of this writing, Google has a market cap of $718 billion and 2 billion active users. Each customer is worth approximately $359.

8. Amazon

man hand holding screen shot of Amazon application

Maybe Amazon should give you a discount if you’re worth so much to them? | iStock.com/kasinv

How much you’re worth: $1,793

If you were impressed by how much Google thinks you’re worth, Amazon will wow you even more. Amazon users are worth a pretty penny. As of this writing, a market capitalization of $556 billion and 310 million active users (total active users are for 2016, the latest numbers available) mean each Amazon user is worth roughly $1,793.

Follow Sheiresa on Twitter @SheiresaNgo.

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