Here’s Where You Can Buy the Jewelry Seen on The Bachelorette, Buffy the Vampire Slayer, and More of Your Favorite TV Shows
If you regularly watch television, at some point you might have seen an outfit or accessory that caught your attention. The only problem is, it can be difficult to identify and purchase items you’ve seen on TV. Sometimes clothing and accessories are made just for that show, you can’t figure out the designer, or the item is way out of your price range. However, we have some good news.
If you’re a fan of some of the jewelry you’ve seen on shows like The Bachelor, The Bachelorette, and Buffy the Vampire Slayer, we know where to buy the accessories you’ve been drooling over. And the best part is, these pieces won’t bust your budget. The Cheat Sheet spoke with jewelry designer Peggy Li, who provides jewelry for some of the most popular television shows.
Here’s what she had to say about starting her affordable jewelry line, overcoming challenges, and seeing the successful growth of her business.
The Cheat Sheet: What prompted you to start an affordable jewelry line?
Peggy Li: I was working in Los Angeles and living on a budget but had always been crafty. When I spotted a beautiful piece of jewelry I couldn’t afford to purchase, I decided to make a version of it for myself. My first customer was myself, so of course it started with pieces that I could afford! Jewelry to me is a fun extension of one’s personality. It doesn’t have to be expensive to be special and have meaning.
CS: How did you start your business?
PL: In Los Angeles I was working as a writer, writing about teen entertainment. I was a huge Buffy the Vampire Slayer fan and decided a great article would be about the fashion on the show. I met with the costume designer, Cynthia Bergstrom, and had a great time shopping with her in Los Angeles and visiting the set and learning about costume design. A few weeks after that interview, it struck me that I had these jewelry pieces I had been making. I wrote her a note, dropped off a few samples, and forgot about it. A few weeks later, I received a call from Cynthia asking if it was OK that she gave my name to a reporter from USA Today. She told them that Buffy [Sarah Michelle Gellar] was using my jewelry on the upcoming season of the show. Suddenly I needed to have a business where none had existed before.
CS: What were some big challenges you faced as a new business owner and how did you overcome them?
PL: I had never imagined owning my own business so there was a lot to learn (and quickly). Once my website was up and running, some of the biggest challenges were purely logistic, like how to source materials and how to manage orders and shipping. A more surprising challenge was to have the confidence to talk to people about my business. I was still working full time and following other dreams for my career. It took me a long time to feel comfortable telling people about my business and calling myself a business owner. I think learning about how to run a business and meeting other small business owners helped boost my confidence and got me to that place where I could own up to owning a business. Having wonderful customers also helped boost my confidence!
CS: How did you go about getting your jewelry featured on other hit TV shows?
PL: Having jewelry designs on Buffy the Vampire Slayer really was the catalyst for me, so it has kind of been baked into the DNA of my business to pair up my work with TV shows. Through word of mouth I was able to get placements on other shows (and this was before brands working with costume designers on shows was a business strategy, as it is today). Also, I was living in Los Angeles and love TV, movies, and pop culture, so I was already immersed in that world. It has been a great fit and something I actively pursue.
CS: What are some of your best-selling jewelry items?
PL: Some of my best sellers include my Weather the Storm Necklace, Butterfly Twist Necklace and Clustered Circles Earrings.
CS: What advice would you give to entrepreneurs who want to get their products placed on TV or in movies?
PL: My best advice is to watch a lot of TV and movies! Get familiar with shows and decide which shows have a vibe that match your work. Do research on who the costume designer for that show is and reach out to them online. These days it’s a different world where people behind the scenes are now business people, and maybe even celebs themselves (think Janie Bryant or Lyn Paolo), that you can find online. Back in the day, I would cold-call movie studios in search of names and information.
CS: Where do you see yourself in five years?
PL: This year has been a real transition for me. The past few years I had taken time off, first finally quitting my day job to run my jewelry business full-time, then taking time off my business to help take care of my parents. Sadly, both parents passed away this year and I now have some time to reflect on where I’d like to go next, personally and professionally. I’d love to keep the business going, continue to have the freedom to make jewelry pieces I love, and work with costume designers on shows and films.
CS: Anything to add?
PL: I always tell people there is no overnight success and that everyone’s path to success is different. I ran my business on the side for several years before taking the leap to run it full time. Maybe that means I was terrible at capitalizing on my opportunities in the past, but I wouldn’t change a thing since I was able to grow my business slowly and it allowed for a ton of creative freedom. Today, business online can change quickly, and remaining small gives me the flexibility to be able to change along with it. If I can keep learning and enjoying creating pretty things, I think I’ll be satisfied.
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