Hewlett-Packard to Attack SanDisk Corporation, Micron Technology, and Cypress Semiconductor

Hewlett-Packard (NYSE:HPQ) has plans to offer alternative technology to replace flash memory in 18 months, DRAM in 3 to 4 years, and SRAM sometime after. This could have a large impact on rival memory makers SanDisk Corporation (NASDAQ:SNDK), Micron Technology (NASDAQ:MU) and Cypress Semiconductor Corporation (NASDAQ:CY). H-P will be putting the non-volatile memory right on top of the processor chip. This will make for a very fast system.

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Stan Williams, Senior Fellow at HP (NYSE:HPQ) answered to whether they were going back into the components business, “We’re the world’s largest purchaser of DRAM and the second largest buyer of flash and we’re trying to disrupt and re-arrange our supply chain. The plan is to license this technology to anyone who wants it, and we’ll teach them how to make it. But you’ll have to stand in line, we have a bunch of people queued for it. We’re doing this because, frankly, we didn’t see a hell of a lot of innovation happening out there.”

H-P (NYSE:HPQ) stock is up 2.43% to $24.44 on the news. Shares are down 41.95% year to date. The stock has traded in a 52-week range between $21.50 and $49.39.

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