Holiday Online Sales Numbers Soar

Holiday online sales surpassed expectations this year amid concerns that consumer confidence might fall during the end of the year. Ten separate days prior to the Christmas holiday saw sales of $1 billion or more compared to just one day in 2010. Cyber Monday was the biggest Internet shopping day of the year for the second year in a row with sales totaling $1.25 billion in the U.S.

Date firm comScore reported that November and December online sales were up 15% over last year to $37.2 billion. Their numbers did not include purchases made from tablets or mobile phones. Chase Paymentech’s annual Cyber Holiday Pulse Index continued to report good news as well.

The index showed that sales for the top 50 online retailers rose 25% and transactions rose 37%. Chase Paymentech said that part of the sales boom this year was due to Christmas falling on a Sunday, which gave consumers more time to shop.

But as it turns out, the reverse of the saying “someone’s loss is another’s gain” is true as well.  The growth of online sales will take away from in-store sales.  AllThingsD quoted comScore Chairman Gian Fulgoni, who said, “It’s clear that e-commerce continues to gain market share from traditional retail due to the attractiveness of the Internet’s convenience and lower prices.  Consumers were especially attracted to the deals and discounts available through digital channels -– particularly free shipping, which occurred on well over half of transactions this season.”

Here’s how these stores stocks are moving:

Amazon.com Inc. (NASDAQ:AMZN): AMZN shares recently traded at $179.33, up $1.72, or 0.97%. They have traded in a 52-week range of $160.59 to $246.71. Volume today was 269,964 shares versus a 3-month average volume of 6,550,630 shares. The company’s trailing P/E is 94.53, while trailing earnings are $1.90 per share.

eBay Inc. (NASDAQ:EBAY): EBAY shares recently traded at $30.90, up $0.19, or 0.62%. They have traded in a 52-week range of $26.86 to $35.35. Volume today was 290,591 shares versus a 3-month average volume of 11,106,100 shares. The company’s trailing P/E is 22.54, while trailing earnings are $1.37 per share.

Best Buy Co. Inc. (NYSE:BBY): BBY shares recently traded at $23.83, up $0.39, or 1.66%. They have traded in a 52-week range of $21.79 to $36.13. Volume today was 749,800 shares versus a 3-month average volume of 6,485,650 shares. The company’s trailing P/E is 8.22, while trailing earnings are $2.90 per share.

Target Corp. (NYSE:TGT): TGT shares recently traded at $48.60, up $0.09, or 0.19%. They have traded in a 52-week range of $45.28 to $56.44. Volume today was 456,586 shares versus a 3-month average volume of 6,149,080 shares. The company’s trailing P/E is 11.31, while trailing earnings are $4.30 per share.

Wal-Mart Stores Inc. (NYSE:WMT): WMT shares recently traded at $59.19, down $0.23, or 0.39%. They have traded in a 52-week range of $48.31 to $61.06. Volume today was 428,143 shares versus a 3-month average volume of 10,663,000 shares. The company’s trailing P/E is 12.53, while trailing earnings are $4.72 per share.

To contact the reporter on this story: Ashley Cloninger at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com