Honda Exec Confident on Gains and 3 Auto Stocks Making Headlines Now

Ford Motor Co. (NYSE:F): Current price $14.24

Ford Motor Co. got people to “drive one,” and now they’ve been successful at convincing them to drive “another one.” Back in 2008, Ford launched a new tagline, “Drive One”, designed to get people who had been turned off by the brand to give them a chance. The evidence is that people did, and now they are sticking with the brand in a greater percentage than any brand in the industry. It worked so well that Ford changed their marketing tag line to “Go Further” in 2012.

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General Motors Company (NYSE:GM): Current price $29.51

The treasury picked Citigroup and J.P. Morgan Chase to sell their remaining stake in the General Motors Company.

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Toyota Motor Corporation (NYSE:TM): Current price $97.05

In 2012, Toyota Motor Corporation sold 236,659 Prius units in the United States, all of which were imported from Japan. Under the current arrangement, not only do U.S. consumers pay for the elevated shipping costs, but as with all imports, trims, options, and replacement parts, are harder to come by. Many expected that Toyota would start producing the Prius in the U.S. last year, though this did not materialize. Earlier this week, Shigeki Terashi, head of Toyota Motor North America, seemed to suggest that Toyota may start producing the Prius in North America.

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Honda Motor Co., Ltd. (NYSE:HMC): Current price $38.70

John Mandel, Honda’s Executive Vice president in the United States, is confident that the company will protect their sales gains and even grow in 2013 as U.S. auto sales rise and dealers have a full year of selling new Civics and Accords.

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