How Much Are Park Goers Willing to Pay for Disney?

The summer’s warmer weather might draw thrill seekers to Walt Disney Co’s (NYSE:DIS) popular theme parks in Florida and California, but their newly raised prices might also turn people away.

According to¬†Reuters, consistent with the company’s pattern of annual price increases at its U.S. resorts, Walt Disney has raised its single-day admission prices as much as 9.6 percent at its Florida and California theme parks.

While a one-day entry to Disney’s Magic Kingdom at the Walt Disney resort used to cost people ages 10 and older $89, it now will cost them $95. This represents a 6.7 percent jump.

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The same trend holds true for Disneyland in Anaheim, California, where guests will find that the cost of a single-day pass has risen from $87 to $92, a 5.7 percent increase. And single-day passes aren’t the only tickets costing customers more and more. Prices for multi-day tickets and annual passes are also on the incline.

Time will tell if people will continue to visit these theme parks which represent Disney’s second-largests unit, or if high prices will scare them away. A quarterly report on May 7 reflected that visitors were still flocking to the parks, as the company posted a quarterly operating income 73 percent higher than a year earlier, at $383 million.

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