How Much Money Do These Top Instagram Influencers Actually Make?
Instagram launched in 2010. And less than one year later, the photo-sharing app had over 10 million users. Today, it boasts around 700 million users, who vary from your somewhat tech-savvy grandmother to A-list celebrities. Now owned by Facebook, the social media duo is estimated to be worth $500 billion.
The evolution of Instagram is brilliant. In fact, it’s surprising to interact with someone who doesn’t have an account, considering the majority of users wake up and go to sleep scrolling through their feed and favorite Instastories. Businesses everywhere have caught on to the marketing potential of the app, and they are exploiting it for all they can. Is there any better way to reach hundreds of thousands, if not millions, of consumers?
Instagram influencers make huge dollars to promote brands, products, experiences, and destinations all over the world. According to Digiday, it’s difficult to set an exact price per post. The amount comes from both the number of followers an influencer has, combined with the engagement coming from their audience. As a general guideline, an influencer can typically charge $1,000 per every 100,000 followers.
According to HopperHQ, these top influencers are raking in way more than that.
10. @doyoutravel: $3,000 to $7,000 per post
- 2.7 million followers
Jack Morris of Manchester, England, was cleaning carpets before he hit the road in 2012. And he has traveled the world ever since. Scrolling through Morris’ feed will make you feel like you need to step up your travel game in a big way. From casually brunching with his gorgeous girlfriend and giraffes in Kenya to relaxing on a private island in Cambodia, it seems like he gets much of his post dollars from tourism boards and destinations.
9. @gypsea_lust: $6,000 per post
- 1.9 million followers
That gorgeous blonde who’s been trotting the globe with @doyoutravel is none other than Lauren Bullen. The 24-year-old Australian met Jack while working on a project in Fiji. Tough life. And the two continue to travel the world together when they’re not hunkering down in their Bali home. @gypsea_lust‘s feed will make you want to quit your office job, grab a bikini, and hit the dusty trail.
8. @newyorkcity: $6,000 per post
- 1.3 million followers
Liz Eswein’s Instagram handle @newyorkcity began with a photo of eggs and bacon. And the evolution of Eswein’s feed has become one of well-captured photos of New York City and her travels around the world. Eswein managed to leverage her Insta know-how into a media company she co-founded called The Mobile Media Lab. Now, the company considers itself the “pioneers of influencer marketing by shaping the way brands advertise on social media.” Eswein has an estimated net worth of $850,000.
7. @weworewhat: $7,000 per post
- 1.7 million followers
When Danielle Bernstein transferred from the University of Wisconsin-Madison to the Fashion Institute of Technology in New York City, she quickly started her fashion blog. The purpose of the blog was to bring the inspiring fashion of the city to her people back in Wisconsin. Bernstein started getting paid for her posts and took on her branded @weworewhat as a full business. She now has her own line of clothing and a net worth of $600,000.
6. @songofstyle: $9,000 per post
- 4.6 million followers
Considered one of Forbes 30 under 30, Aimee Song started her fashion blog in college, and people took notice. Now a New York Times best-selling author with her book Capture Your Style, the Instagram sensation knows how to get a great fashion photo. Song’s estimated net worth is $450,000.
5. @sincerelyjules: $10,000 per post
- 4.6 million followers
Julie Sariñana created her blog Sincerely, Jules back in 2009. And the blog has evolved into that of style and travel inspiration. She has her own fashion line and contributes to many well-known fashion magazines. It’s believed she has a net worth of somewhere around $800,000.
4. @chiaraferragni: $12,000 per post
- 10.4 million followers
Chiara Ferragni has built a full-on commonwealth around her blog The Blonde Salad. Today, the blogger and major Instagram influencer gets paid tens of thousands of dollars just to attend events. The uber successful Italian businesswoman has her own killer shoe line and an estimated net worth of $12 million. Nothing to scoff at here.
3. @jenselter: $15,000 per post
- 11.5 million followers
Jen Selter can be found on Instagram showcasing her fit, svelte figure in teeny bikinis. And she sprinkles the occasional short workout video throughout her feed. On the other hand, her website and blog are geared in the direction of fitness challenges, where you can use her “Fitplan” to get the bikini body of your dreams. It’s estimated that Selter nets around $1 million per year.
2. @camerondallas: $17,000 per post
- 20.4 million followers
The internet sensation that is Cameron Dallas is definitely easy on the eyes. With over 20 million Insta followers, he found his rise to fame via YouTube and Vine videos. He appeared in a couple of movies but made the bulk of his cash from advertisements via Instagram. His Justin Bieber-esque vibe gets the Los Angeles-born kiddo lots of attention. He is estimated to have a net worth of over a million.
1. @yoga_girl: $25,000 per post
- 2.1 million followers
The adorable girl next door started selling out her yoga classes around the world just by posting on Instagram. Rachel Brathen branded the heck out of @yoga_girl and has continued to build her yoga empire from her home country of Sweden to Aruba. She now calls Aruba home with her husband and daughter, enjoying the Caribbean lifestyle. Brathen is a New York Times best-selling author and weekly iTunes podcaster.
Check out The Cheat Sheet on Facebook!