How Will Outdoor Channel Holdings’s Top Institutional Shareholders Benefit From This Contract?

Outdoor Channel Holdings (NASDAQ:OUTD): The Outdoor Channel has entered into a multi-year agreement with Comcast (NASDAQ:CMCSA), which will make the channel’s line of programing available on Comcast’s XFINITY TV on-demand, on several different platforms. The move reflects rapidly growing increases in on-demand viewing, and sets the Outdoor Channel up to take advantage of binge-viewing users, as more and more people lean toward on-demand programming over traditional broadcasting.

These institutional firms indicated owning shares of Outdoor Channel Holdings, Inc. in Q1 2013. They reported owning a total of 1.665 million shares on 03/31/2013. The shares closed at $8.92 on 03/31/2013.

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Here are the nine largest positions in Outdoor Channel Holdings, Inc. at the end of March 31st, 2013.

Blackrock Institutional Trust Company N.A. held 555,042 shares on 03/31/2013 worth $4,950,975.

Blackrock Fund Advisors held 380,628 shares on 03/31/2013 worth $3,395,202.

Vanguard Group Inc. held 307,936 shares on 03/31/2013 worth $2,746,789.

Investment Counselors of Maryland LLC held 290,600 shares on 03/31/2013 worth $2,592,152. This brought the portfolio total to 0.11%.

Bank of New York Mellon Corp. held 63,318 shares on 03/31/2013 worth $564,797.

Blackrock Investment Management LLC held 46,347 shares on 03/31/2013 worth $413,415.

Parametric Portfolio Associates LLC held 11,236 shares on 03/31/2013 worth $100,225.

Blackrock Advisors LLC held 8,985 shares on 03/31/2013 worth $80,146.

Tower Research Capital LLC held 1,123 shares on 03/31/2013 worth $10,000.

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