HP Takes Another Pass at Tablet Market
Hewlett-Packard (NYSE:HPQ) will resume production of consumer tablets but says it will run them on Microsoft’s (NASDAQ:MSFT) new Windows 8 operating system rather than its WebOS. Hewlett-Packard suspended its touchPad WebOS tablet production line last year after poor sales.
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The decision to restart production is a strategic move aimed at capitalizing on the extraordinary growth in tablet sales, CEO Meg Whitman said at the annual Global Influencer Summit yesterday.
Whitman said the planned merger of the company’s printing and PC computer businesses, which will take place among Southeast Asia’s operating units within the next three months, will improve HP’s business efficiency by centralizing sales and marketing teams, unifying products, and reducing logistics costs, making it easier for the company to take a risk with a new tablet.
The HP Windows 8 tablets will come equipped with cloud-based technology, according to Todd Bradley, executive vice-president for printing and personal systems, thus enabling users to store and share content online between different devices in the same way iPad users do with Apple’s (NASDAQ:AAPL) iCloud.
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