At $1.9 billion, Dish Network (NASDAQ:DISH) offered the highest bid for Hulu (NASDAQ:CMCSA) (NASDAQ:NWSA) during the first phase of bidding for the company. However, an informal offer was made in the amount of $4 billion by Google (NASDAQ:GOOG) in exchange for more lucrative content licensing rights.
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Dish beat out Amazon (NASDAQ:AMZN) and Yahoo (NASDAQ:YHOO) as the highest bidder, but no company was willing to offer more than $2 billion. In a couple of years, Hulu will be back in negotiations due to the cessation of free ad-supported content. Most TV companies figured this out, thus the perceived low-ball amount offered to Hulu. It was only with stringent conditions that Google was willing to make the astounding offer of $4 billion.
“What happens next is anybody’s guess, but Dish or Google will probably end up with the prize. Unless Hulu’s owners change their minds and reopen the bidding with a more lenient set of conditions. Or decide not to sell at all,” according to Business Insider.
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