Adobe Systems Inc. (NASDAQ:ADBE) has endured a rough couple of weeks with a 6% price drop from broad market declines due to the European debt crisis. In the last few days, however, the market appears to be turning around thanks again to Europe and the intervention by central banks.
These global effects are a positive for Adobe as well as some recent internal changes that will positively affect its future growth. After taking a huge hit from Apple’s (NASDAQ:AAPL) attack on Flash, Adobe recently announced it will rely on restructuring plans and its digital and marketing businesses to help the company see future growth.
One change in the digital publishing arena for Adobe is its recent foray into tablet apps with Creative Suite. Adobe is now focusing on combating its declining Creative software sales with HTML 5 as opposed to Flash, and through its Creative Suite, which includes Adobe InDesign and additional publishing tools from Creative Software.
From these changes, Adobe can now support Amazon’s (NASDAQ:AMZN) Kindle Fire tablet to publish content through the Digital Publishing Suite. The company hopes this will increase Creative Software sales.
Adobe also recently announced that it has added SEO provider BrightEdge’s technology to help with its organic search engine. Through a marriage of BrightEdge’s SEO data with Adobe’s SiteCatalyst’s web analytics, users can review their paid and non-paying campaigns by utilizing metrics in one report.
This will be offered through Adobe’s Genesis digital marketing suite.
With these changes, Adobe will look for its stock to begin heading back into the green zone.