iPad Crushes Competition in Customer Satisfaction

GigaOm reports that Apple’s (NASDAQ:AAPL) lead in the tablet market is quite secure. According to a ChangeWave report, Apple’s customer satisfaction ratings are far superior to the rest of the tablets on the market. And although Amazon’s (NASDAQ:AMZN) Kindle Fire has seen some success, it rates just barely higher than the rest of the tablet pack.

GigaOm cites a ChangeWave report from November in which 74% of respondents were “Very Satisfied” with the iPad compared to a report from January that showed only 54% of Kindle Fire users gave the tablet the same high mark. On average, all other tablets had a 49% “Very Satisfied” rating.

ChangeWave’s survey found that the gap between the iPad and the Fire was simply the features. The negatives listed by Kindle Fire respondents included the lack of a hardware volume button, lack of a camera, short battery life, lack of cellular connectivity, and limited app library. These are all features that the iPad touts. On the flip side, Fire owners listed affordability and screen quality as the major upsides to the tablet.

Though Amazon may have won customers up front with affordability, the survey leads one to believe that they have given Fire owners an appetite for more. GigaOm says that Apple may have been right when they implied in December that long term, Kindle Fire sales might actually result in increased iPad sales. Amazon’s only chance to stay competitive in the tablet market would be to add more of the features that tablet owners want but somehow find a way to keep costs down.

Here’s how these tech titans are trading now:

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $501.56, up $8.14, or 1.65%. They have traded in a 52-week range of $310.50 to $497.62. Volume today was 16,994,672 shares versus a 3-month average volume of 12,549,000 shares. The company’s trailing P/E is 14.26, while trailing earnings are $35.14 per share.

Amazon.com Inc. (NASDAQ:AMZN): AMZN shares recently traded at $191.31, up $5.77, or 3.11%. They have traded in a 52-week range of $160.59 to $246.71. Volume today was 5,756,033 shares versus a 3-month average volume of 6,423,810 shares. The company’s trailing P/E is 140.07, while trailing earnings are $1.37 per share.