Is Amazon About to Finally Kill Brick and Mortar Retailers?

Amazon (NASDAQ:AMZN) introduces a promotion on Saturday that will give customers up to a $5 discount on Amazon goods if they compare prices with other retailers using its Price Check app, available for iOS and Android. Along with being good tool for increasing sales, the promotion will allow Amazon to gather information about competitor’s prices, notes Tricia Duryee.

Here’s how brick and mortar retailers are trading on the news:

Wal-Mart Stores Inc. (NYSE:WMT): WMT shares recently traded at $58.66, up $0.32, or 0.55%. They have traded in a 52-week range of $48.31 to $59.40. Volume today was 6,048,345 shares versus a 3-month average volume of 12,093,700 shares. The company’s trailing P/E is 12.41, while trailing earnings are $4.72 per share.

Target Corp. (NYSE:TGT): TGT shares recently traded at $53.54, up $0.22, or 0.41%. They have traded in a 52-week range of $45.28 to $60.97. Volume today was 2,242,404 shares versus a 3-month average volume of 6,707,640 shares. The company’s trailing P/E is 12.46, while trailing earnings are $4.30 per share.

Macy’s, Inc. (NYSE:M): M shares recently traded at $32.72, down $0.42, or 1.27%. They have traded in a 52-week range of $21.69 to $33.26. Volume today was 2,307,639 shares versus a 3-month average volume of 8,958,480 shares. The company’s trailing P/E is 12.00, while trailing earnings are $2.73 per share.

J. C. Penney Company, Inc. (NYSE:JCP): JCP shares recently traded at $33.09, down $0.43, or 1.28%. They have traded in a 52-week range of $23.44 to $41.00. Volume today was 1,080,560 shares versus a 3-month average volume of 5,309,400 shares. The company’s trailing P/E is 36.12, while trailing earnings are $0.92 per share.

Gap Inc. (NYSE:GPS): GPS shares recently traded at $18.80, down $0.24, or 1.26%. They have traded in a 52-week range of $15.08 to $23.73. Volume today was 2,551,480 shares versus a 3-month average volume of 6,771,970 shares. The company’s trailing P/E is 10.82, while trailing earnings are $1.74 per share.

Abercrombie & Fitch Co. (NYSE:ANF): ANF shares recently traded at $48.95, down $1.29, or 2.57%. They have traded in a 52-week range of $44.22 to $78.25. Volume today was 1,823,352 shares versus a 3-month average volume of 3,090,500 shares. The company’s trailing P/E is 21.99, while trailing earnings are $2.23 per share.

Urban Outfitters Inc. (NASDAQ:URBN): URBN shares recently traded at $27.15, down $0.55, or 1.99%. They have traded in a 52-week range of $21.47 to $39.26. Volume today was 1,116,262 shares versus a 3-month average volume of 3,873,780 shares. The company’s trailing P/E is 20.02, while trailing earnings are $1.36 per share.

Sears Holdings Corporation (NASDAQ:SHLD): SHLD shares recently traded at $59.20, down $0.1, or 0.17%. They have traded in a 52-week range of $51.14 to $94.79. Volume today was 195,239 shares versus a 3-month average volume of 655,362 shares. The company’s trailing earnings are $-3.38 per share.

Kohl’s Corp. (NYSE:KSS): KSS shares recently traded at $50.69, down $0.07, or 0.14%. They have traded in a 52-week range of $42.14 to $57.39. Volume today was 2,046,458 shares versus a 3-month average volume of 4,789,220 shares. The company’s trailing P/E is 11.91, while trailing earnings are $4.26 per share.

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