Is Apple’s Marketing More Genius than Their Products?
httpv://www.youtube.com/watch?v=OYecfV3ubP8 Steve Jobs is undoubtedly one of the greatest innovators alive. However, has Apple’s marketing strategy become more powerful than the products themselves?
If you’ve watched TV, surfed the web, or read a periodical anytime in the last few years, you’ve probably been bombarded by free PR for Apple (Nasdaq: AAPL) products. Originally, the Cupertino, CA, tech company was simply a computer manufacturer. Now, they produce Macs, iPods, iPhones, and iPads. They’ve launched tons of software including Mac OS, QuickTime, iWorks, and Final Cut. Today they announced the new iPhone OS 4. With all these products and their continual iterations, Apple has succeeded in creating a perpetual release schedule which dominates the media.
Maybe the literary allusion to 1984 in Apple’s groundbreaking commercial was actually foreshadowing a perpetual release schedule much like Orwell’s perpetual war between Oceania and Eurasia. One thing’s for sure: if you’re an Apple fan, this must be utopia.