Is Ford in a Slump?
Ford Motor Co. (NYSE:F) sold 180,350 cars and trucks in April, slipping 5 percent compared to last year in the automaker’s first year-over-year sales decline of 2012. However, Ford remains positive regarding its fuel-efficient lineup, and expects sales to pick up.
Sales of the company’s namesake brand decreased 4.7 percent year-over-year, led by declines in Fiesta sales, which were down 44 percent in the 12-month period to 5,135. Sales of the Escape were down 20 percent to 16,986. Sales of Lincoln, the automaker’s luxury brand, were down nearly 13 percent.
Conversely, the Ford Fusion and Edge set all-time April records with 21,610 and 10,520 sold, respectively.
Despite year-over-year losses in April, through the first four months of 2012, Ford’s U.S. sales remain up nearly 5 percent from the same period last year. In the January through March quarter, Ford sales were up nearly 9 percent from the year-ago period, with a total of 539,247 vehicles sold. The brand was led by F-Series sales of 143,827, then Focus sales at 66,043 and Fusion sales at 63,949.