Is Marissa Mayer a Winner?

With shares of Yahoo! Inc. (NASDAQ:YHOO) trading at around $26.89, is YHOO an OUTPERFORM, WAIT AND SEE or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

C = Catalyst for the Stock’s Movement

Yahoo has made a bold move by planning to acquire Tumblr for $1.1 billion. That’s a hefty price tag, but was it a necessary risk?

Tumblr reaches 700 million people globally, and it has a much younger demographic than Yahoo. For example, more than half of Tumblr’s audience is 35 or younger whereas more than half of Yahoo’s audience is 35 or older. As far as revenue goes, Tumblr only had $13 million in revenue last year, but that’s from $0 in 2007, and this year’s revenue is projected to be around $100 million. That’s some serious growth. Tumblr has also rapidly increased its number of unique users. It now has 117 million unique users, which is a big improvement over the 58 million unique users it had one year ago.

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According to, ranks #32 globally and #19 in the United States. That’s a ton of exposure. On the other hand, the past three months haven’t been great. Pageviews-per-user is down 11 percent, time-on-site is down 11 percent, and the bounce rate is up 6 percent. Some people might think that Yahoo will come to the rescue, but Yahoo CEO Marissa Mayer has already stated that she’s not going to mess this up. In other words, Tumblr will continue to be run by CEO David Karp, who is bright and innovative. If the site is heading in the wrong direction, there’s a good chance that he will come up with a solution to turn things back around. After all, this is a kid who chose to watch Steve Jobs documentaries over superhero movies when he was a kid. To him, Steve Jobs was the superhero. It’s possible this is only the beginning of what we will see from David Karp.

The big question on everyone’s mind is whether the Tumblr acquisition will be a Bebo/MySpace or an Instagram/YouTube. Opinions have been strong on both sides, but what many people are missing is that even if it’s a colossal failure, Yahoo can handle it. While the acquisition is a risk, it’s a calculated risk. It’s also a risk worth taking in order for Yahoo to broaden its demographic base.

Marissa Mayer showed she had some guts. That’s a plus, but what do employees think of her? Marissa Mayer seems to be a winner. According to, 85 percent of employees approve of the job she’s doing. That’s an excellent sign.

Below is a chart comparing fundamentals for Yahoo, Google Inc. (NASDAQ:GOOG), and AOL Inc. (NYSE:AOL).

Trailing P/E 7.79 27.20 3.22
Forward P/E 17.55 17.10 20.60
Profit Margin 82.55% 20.92% 47.86%
ROE 29.98% 16.36% 48.17%
Operating Cash Flow -360.33M 16.56B 386.30M
Dividend Yield N/A N/A N/A
Short Position 2.80% 1.50% 11.10%

Let’s take a look at some more important numbers prior to forming an opinion on this stock.

T = Technicals Are Strong

Yahoo has outperformed its peers over the past year.

1 Month Year-To-Date 1 Year 3 Year
YHOO 14.49% 35.03% 74.25% 77.98%
GOOG 13.38% 28.20% 51.04% 90.92%
AOL 0.16% 27.59% 68.36% 104.4%

At $26.89, Yahoo is trading above its averages.

50-Day SMA 24.82
200-Day SMA 21.37
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E = Equity to Debt Ratio Is Strong

The debt-to-equity ratio for Yahoo is stronger than the industry average of 0.10.

Debt-To-Equity Cash Long-Term Debt
YHOO 0.00 3.01B 36.00M
GOOG 0.10 50.10B 7.38B
AOL 0.05 467.80M 104.20M

E = Earnings Have Been Steady

Earnings have been steady over the years. The big concern is revenue, which is why Yahoo must make aggressive moves.

Fiscal Year 2008 2009 2010 2011 2012
Revenue ($) in millions 7,209 6,460 6,325 4,984 4,987
Diluted EPS ($) 0.30 0.42 0.90 0.82 3.28

When we look at the last quarter on a year-over-year basis, revenue and earnings have both increased.

Quarter Mar. 31, 2012 Jun. 30, 2012 Sep. 30, 2012 Dec. 31, 2012 Mar. 31, 2013
Revenue ($) in millions 1,221.23 1,217.79 1,201.73 1,345.81 1,140.37
Diluted EPS ($) 0.23 0.18 2.64 0.23 0.35

Now let’s take a look at the next page for the Trends and Conclusion. Is this stock an OUTPERFORM, a WAIT AND SEE, or a STAY AWAY?

T = Trends Might Support the Industry             

Internet companies have been performing well due to innovation and acquisitions. However, this has also led to increased competition.

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Yahoo is a well-run company making strategic attempts at growth. Yahoo has quality debt management, solid margins, and the stock is trading at eight times earnings, whereas the industry is trading at 22 times earnings. One word of caution is that Yahoo isn’t resilient to steep market corrections.

Yahoo is an OUTPERFORM until the broader market hits a wall.

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All content posted should not be considered professional advice. Please do your own research and consult with a professional financial advisor before making any investment decisions.