If you are a New York Times (NYSE:NYT) hater, you must’ve looked at the new paywall data below and thought, “Those pencil heads can’t get out of their own way.” (Check Out “Here’s Why the New York Times is Stupid“) But look again.
Although the data clearly shows traffic declining after the paywall was erected, the real issue is whether the gross revenues have increased. Only a simpleton would’ve assumed traffic could remain the same with paywall. The Times knew this would happen. What they didn’t know was whether the new model would be better than the old one. Only time will tell:
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