Is the Shift to Digital Fast Enough for The New York Times’s Top Institutional Shareholders?

New York Times (NYSE:NYT): Earnings fell in-line for the media company, although revenues of $465.9 million missed by $4.42 million, and represent a 2.2 percent slide since the same quarter last year. Print and advertising revenue continued to decline, though circulation revenue increased 7 percent as the company continues to rely more heavily on its digital assets. Consumers continued to open their wallets for the digital subscriptions, as the paywall system grabs traction across multiple platforms. Investors can look forward to a reformatted website for The International Herald Tribune that rolls out in the fourth quarter.

These institutional firms indicated owning shares of The New York Times Company (NYSE:NYT) in Q1 2013. They reported owning a total of 25.787 million shares on 03/31/2013. The shares closed at $9.80 on 03/31/2013.

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Here are the ten largest positions in The New York Times Company at the end of March 31st, 2013.

Vanguard Group Inc. held 7,002,858 shares on 03/31/2013 worth $68,628,010. This brought the portfolio total to 0.01%.

Blackrock Fund Advisors held 5,231,217 shares on 03/31/2013 worth $51,265,928. This brought the portfolio total to 0.02%.

Blackrock Institutional Trust Company N.A. held 3,989,296 shares on 03/31/2013 worth $39,095,102. This brought the portfolio total to 0.01%.

Morgan Stanley held 2,769,113 shares on 03/31/2013 worth $27,137,308. This brought the portfolio total to 0.01%.

Bank of New York Mellon Corp. held 1,490,894 shares on 03/31/2013 worth $14,610,761.

Royce & Associates LLC held 1,163,500 shares on 03/31/2013 worth $11,402,300. This brought the portfolio total to 0.03%.

Blackrock Investment Management LLC held 730,572 shares on 03/31/2013 worth $7,159,606. This brought the portfolio total to 0.01%.

Alliancebernstein L.P. held 678,608 shares on 03/31/2013 worth $6,650,359. This brought the portfolio total to 0.01%.

Parametric Portfolio Associates LLC held 462,688 shares on 03/31/2013 worth $4,534,342. This brought the portfolio total to 0.01%.

Federated Investors Inc. held 442,009 shares on 03/31/2013 worth $4,331,688. This brought the portfolio total to 0.02%.

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