Is This a New Market for iPads?
The Rio casino in Las Vegas has been using Apple’s (NASDAQ:AAPL) iPad to expedite drink orders for their gamblers, ideally getting the gamblers drunker, faster and thus losing more money. According to CultOfMac, the iPads have improved business and the Rio is wondering why more casinos haven’t taken up their system.
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Here’s How it Works
The employees that actually handle the iPads are called “Beverage Ambassadors,” and wander the casino floors taking specific drink orders (on the rocks, a hint of ginger, etc.) Once the order is placed, the information gets sent to a bartender who makes the drink, and is then delivered by a Bevertainer (beverage entertainer) who, oddly enough, is also required to…
sing and dance on stage once an hour.
Other casino companies such as Wynn (NASDAQ:WYNN) and Full House Resorts (AMEX:FLL) should take note of the Rio’s success and utilize the iPads to their own advantage. The lack of hard data to support the iPads success in a casino is worrisome, but it is logical to assume that the handheld device expedites drink orders, thus making gamblers more intoxicated, which means more bets.
Either way, the next time you’re playing slots in Vegas don’t be surprised to be greeted by a “Beverage Ambassador” with an iPad draped around his neck.