Is This a Scary Sign for Amazon’s Kindle?
Mobile ad network JumpTap released its latest report for April 2012 on tablet usage trends.
In an interesting insight into the dynamics of tablets, as divided into the Amazon’s (NASDAQ:AMZN) Kindle Fire, the Apple (NASDAQ:AAPL) iPad, and “Other” tablet categories, mobile ad network JumpTap reveals in its latest trend report that Kindle seems to be losing the momentum it generated after November 2011, while the iPad, initially on the back foot due to Kindle Fire’s entry, is reclaiming usage territory, helped in no small measure by the launch of its new model.
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Kindle’s ascent from 4 percent of tablet sales in November to 33 percent in January was at the expense of the iPad, which fell from 65 percent to 48 percent in that period, while the “others” category fell to 20 percent, from 31 percent.
But it seems initial interest in the Kindle Fire has begun to wane. While the “others” category has leveled off at about 14 percent of the market over the last three months, Kindle has continued to decline, while the iPad has climbed higher,
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