Is This the Tipping Point for Mobile Shopping?

2011 may reinvent holiday shopping yet again with the new phenomenon of mobile shopping. Many retailers (NYSEARCA:XRT) are being forced to cater to this new breed of buyer and find creative ways to reach tech savvy consumers.

MarketWatch quoted John Squire, chief strategy officer of IBM (NYSE:IBM) Coremetrics, who said that in regards to mobile shopping that, “it’s going to play a big part of how consumers are buying this holiday. Mobile users have less patience. They are surgical shoppers. Retailers (NYSEARCA:XRT) are going to have to do a really good job in targeting their messages and promotions for mobile users.”

The mobile phone shopping audience is harder to catch than those shopping on a traditional computer as studies show that they spend less time looking at a site and also less time browsing, making it imperative for companies to try and personalize their mobile content to be specific to the user. Macy’s (NYSE:M) and JCPenny’s (NYSE:JCP) already have apps designed specifically for mobile browsing and Saks (NYSE:SKS) is slated to release theirs during this holiday season. Sears (NASDAQ:SHLD) plans to use walls of advertisements in high traffic areas where a consumer can simply scan a barcode with their smartphone to purchase an item. Squire predicts that mobile shopping will be about 15% of November purchases, up from 4.5% in 2010 and 1% in 2009. He believes that stores who saw this trend coming and tapped into the market early have greatly benefited.

  • International Business Machines Corp. (NYSE:IBM): The shares recently traded at $186.38, down $0.92, or 0.49%. Its market capitalization is $219.67 billion. They have traded in a 52-week range of $141.18 to $190.53. Volume today was 3,237,874 shares versus a 3-month average volume of 7,233,130 shares. The company’s trailing P/E is 14.69, while trailing earnings are $12.69 per share. The company pays a dividend of $3.00 per share for a dividend yield of 1.60%. About the company: International Business Machines Corporation provides computer solutions through the use of advanced information technology. The Company’s solutions include technologies, systems, products, services, software, and financing. IBM offers its products through its global sales and distribution organization, as well as through a variety of third party distributors and resellers. Get the most recent company news and stock data here >>
  • Macy’s, Inc. (NYSE:M): The shares recently traded at $31.36, down $0.11, or 0.35%. Its market capitalization is $13.39 billion. They have traded in a 52-week range of $21.69 to $32.35. Volume today was 7,862,357 shares versus a 3-month average volume of 9,841,170 shares. The company’s trailing P/E is 12.88, while trailing earnings are $2.43 per share. The company pays a dividend of $0.40 per share for a dividend yield of 1.30%. About the company: Macy’s, Inc. operates department stores in the United States. The Company also operates direct mail catalog and electronic commerce subsidiaries. Macy’s retail stores sell a wide range of merchandise, including men’s, women’s and children’s apparel and accessories, cosmetics, home furnishings and other consumer goods. Get the most recent company news and stock data here >>
  • J. C. Penney Company, Inc. (NYSE:JCP): The shares recently traded at $33.69, up $0.17, or 0.51%. Its market capitalization is $7.19 billion. They have traded in a 52-week range of $23.44 to $41.00. Volume today was 2,797,279 shares versus a 3-month average volume of 6,081,720 shares. The company’s trailing P/E is 19.75, while trailing earnings are $1.71 per share. The company pays a dividend of $0.80 per share for a dividend yield of 2.50%. About the company: J.C. Penney Company, Inc., through a subsidiary, operates department stores in the United States and Puerto Rico. The Company provides merchandise and services to consumers through department stores, catalog departments, and the Internet. JCPenney markets primarily family apparel, jewelry, shoes, accessories, and home furnishings. Get the most recent company news and stock data here >>
  • Saks Incorporated (NYSE:SKS): The shares recently traded at $10.66, down $0.17, or 1.57%. Its market capitalization is $1.67 billion. They have traded in a 52-week range of $7.67 to $12.97. Volume today was 2,348,104 shares versus a 3-month average volume of 3,884,900 shares. The company’s trailing P/E is 21.28, while trailing earnings are $0.50 per share. About the company: Saks, Inc. operates department stores in the United States. The stores offer a wide variety of branded and private label merchandise including luxury apparel, shoes, accessories, cosmetics, and decorative home furnishings. Get the most recent company news and stock data here >>
  • Sears Holdings Corporation (NASDAQ:SHLD): The shares recently traded at $78.15, down $1.04, or 1.31%. Its market capitalization is $8.35 billion. They have traded in a 52-week range of $51.14 to $94.79. Volume today was 330,794 shares versus a 3-month average volume of 634,409 shares. The company’s trailing earnings are $-1.49 per share. About the company: Sears Holdings Corporation is a broadline retailer with full-line and specialty retail stores in the United States and Canada. The Company retails home appliances, as well as tools, lawn and garden products, home electronics, and other products. Sears Holdings also provides automotive repair and maintenance. Get the most recent company news and stock data here >>