J.C. Penney Recruits Marketing Exec from Kraft and 2 More Heavily Traded Stocks to Follow

J.C. Penney Co. Inc. (NYSE:JCP): Current price $13.82

The retailer on Monday hired a Kraft Foods Group Inc. (NASDAQ:KRFT) executive to lead its marketing efforts, filling a position that had been vacant for 14 months. Debra Berman was vice president of marketing strategy and engagement at Kraft, where she started working in 2009. At J.C. Penney, she will report to CEO Myron Ullman, who was hired in April to get the company moving again after an attempt by his predecessor, Ron Johnson, to remake it as a trendier chain led to a 25 percent sales drop in 2012.

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Tesla Motors Inc. (NASDAQ:TSLA): Current price $144.68

According to a Monday report, Tesla could see a blow to its sales if so-called zero-emissions credits rule changes being considered by California regulators come to fruition. The California Air Resources Board is mulling the elimination of its “fast refueling” rule, which allows extra credits for electric vehicles equipped with batteries that can be swapped quickly, Automotive News reports. Tesla shares have skyrocketed in 2013, helped partly by the company’s first quarterly profits, which came in part due to sales of zero-emissions credits to other automakers who were attempting to address government clean-air standards.

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Rite Aid Corp. (NYSE:RAD): Current price $3.21

The drugstore chain retailer has posted marginal growth in comparable-store sales for July. Comps for the four-week period ended July 27 edged up 1.3 percent year-over-year, mostly driven by improved comps results at its pharmacy and front-end stores. Pharmacy comps for the month were up by 1.6 percent, which included a negative effect of almost 307 basis points from generic drug intros. The results were also helped by a 0.4-percent rise in prescription counts and the fact that its front-end comps rose by 0.7 percent.

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