The cast of Viacom’s (NYSE:VIAB) hit reality show Jersey Shore is upgrading their mantra to G.T.L. … M: Gym, Tan, Laundry, Money. The MTV stars are proving the next generation of reality entertainers will be savvier than the last. (Check Out “Top 10 Paid Reality TV Stars“)
The core cast has just negotiated a HUGE raise to at least $100,000 per episode. That’s some slick money considering Snooki, Ronnie, Pauly-D, and Mike “The Situation” have already been raking in the dough with high priced endorsement and promo deals. (Don’t Miss “How The Jersey Shore’s “Situation” Makes Millions“)
This is an important development in reality entertainment as Google (NASDAQ:GOOG) just announced a $100 million investment in premium shows for YouTube, Netflix (NASDAQ:NFLX) just announced a great deal to stream Lion’s Gate (NYSE:LGF) hit show Mad Men, and Dish Network (NASDAQ:DISH) bought Blockbuster out of bankruptcy. The stakes are high for video as television and the internet converge. Moreover, ad dollars are starting to pour into the high growth sector.