Dear Job Applicants, This Is What Employers Actually Want to See on Your Social Media

Building a social media presence

logo for LinkedIn

Having a LinkedIn profile can help your job search. | Justin Sullivan/Getty Images

There’s a strong case to be made for staying off social media. Facebook and other social networking sites can make us unhappy and depressed, research has found. But HR managers now expect to find some evidence of you online, so if you’re a job seeker who’s been resisting the pull of social media, it might be time to take the plunge.

Start with LinkedIn. It’s designed specifically for professional networking, so you shouldn’t have to deal with friend requests from random high school acquaintances or a barrage of stupid memes in your update feed. You can use the site to build a professional profile, search for jobs, connect with recruiters, and research companies. Plus, virtually all employers use LinkedIn in candidate recruitment, according to the Society for Human Resource Management.

Next: Being online isn’t enough for employers these days.

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