Kindle Fire Ad Numbers Blazing Ahead of Apple’s iPad

If there were any doubts regarding the success of Amazon’s (NASDAQ:AMZN) Kindle Fire tablet, given its lukewarm product reviews, these have been laid firmly to rest with the release of interesting ad data from mobile ad network Millenial Media.

According to Millennial Media’s November numbers, the “impressions growth” (an ad metric) of the Fire is now ahead of what the Apple (NASDAQ:AAPL) iPad witnessed when it was launched. “We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions” for the Kindle Fire, said Millennial Media. This is no surprise, considering that the Fire ad impressions on Millennial’s network have been growing by 19% daily.

Amazon announced last week that it was selling more than a million Kindle devices per week. The Kindle comes with a highly affordable price tag of $199, making it eligible  for gifting. It’s also not heavy on the pockets of those already having a laptop and smartphone, but debating a tablet purchase.

Here’s how Amazon and Apple are trading now:

Amazon.com Inc. (NASDAQ:AMZN): AMZN shares recently traded at $176.23, up $1.88, or 1.08%. They have traded in a 52-week range of $160.59 to $246.71. Volume today was 860,482 shares versus a 3-month average volume of 7,075,590 shares. The company’s trailing P/E is 92.90, while trailing earnings are $1.90 per share. Get the most recent company news and stock data here >>

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $398.10, up $1.65, or 0.42%. They have traded in a 52-week range of $310.50 to $426.70. Volume today was 1,498,344 shares versus a 3-month average volume of 17,655,800 shares. The company’s trailing P/E is 14.38, while trailing earnings are $27.68 per share. Get the most recent company news and stock data here >>