Kraft Leads the Most Active Consumer Stocks After Announcing Business Split

Kraft Foods, Inc. (NYSE:KFT) has announced plans to split their business into two firms starting in 2012. Chief Executive Officer Irene Rosenfeld said the company will now operate as a Global Snack business and North American Grocery business. Shares of Kraft Foods Inc. (NYSE:KFT) are among the most actively traded stocks in the market. There are 4.8 million shares trading hands at $34.68(+60 cents), making up a dollar volume of $166.5 million.

Stock Price Performance: From July 11, 2011, to September 6, 2011, the stock price had fallen $1.43 (-4%) from $35.51 to $34.08. The stock price saw one of its best stretches over the last year between June 27, 2011 and July 7, 2011 when shares rose for eight straight trading days, rising 5% (+$1.72). It saw one of its worst periods between May 31, 2011 and June 7, 2011 when shares fell for six straight trading days, falling 2.7% (-93 cents).

Shares of Procter & Gamble Co. (NYSE:PG) are among the most actively traded stocks in the market. “Executives can expect to be peppered with questions about an impending restructuring when they speak with investors at a major industry conference on Thursday,” according to Reuters. They have a dollar volume today of $203.5 million, based on a current price of $62.75 (+37 cents) and 3.2 million shares being traded.

Stock Price Performance: From August 8, 2011, to September 6, 2011, the stock price had risen $3.09 (5.2%) from $59.29 to $62.38. The stock price saw one of its best stretches over the last year between April 21, 2011 and May 4, 2011 when shares rose for nine straight trading days, rising 5.9% (+$3.69). It saw one of its worst periods between July 21, 2011 and August 4, 2011 when shares fell for 11 straight trading days, falling 7.6% (-$4.91).

Shares of The Coca-Cola Company (NYSE:KO) have a dollar volume of $350.6 million based on a current price of $70.55(+$1.12) and five million shares traded. The Coca-Cola Company will release third quarter 2011 financial results on Tuesday, Oct. 18, 2011, before the stock market opens. The Company will host an investor conference call at 9:30 a.m. (NYSE:EDT) on Oct. 18, 2011.

Stock Price Performance: From June 10, 2011, to September 6, 2011, the stock price had risen $4.51 (6.9%) from $64.92 to $69.43. The stock price saw one of its best stretches over the last year between June 24, 2011 and July 7, 2011 when shares rose for nine straight trading days, rising 5.9% (+$3.82). It saw one of its worst periods between May 19, 2011 and May 27, 2011 when shares fell for seven straight trading days, falling 2.9% (-$1.94).

Shares of Philip Morris International Inc. (NYSE:PM) are among the most actively traded stocks in the market. They have a dollar volume today of $217.4 million, based on a current price of $68.85 (+$1.04) and 3.2 million shares being traded.

Stock Price Performance: From August 30, 2011, to September 6, 2011, the stock price had dropped $2.31 (-3.3%) from $70.12 to $67.81. The stock price saw one of its best stretches over the last year between February 10, 2011 and February 24, 2011 when shares rose for 10 straight trading days, rising 5.3% (+$3.06). It saw one of its worst periods between August 29, 2011 and September 6, 2011 when shares fell for six straight trading days, falling 3.8% (-$2.69).

Shares of PepsiCo Inc. (NYSE:PEP) have a dollar volume of $443.5 million based on a current price of $61.70(-75 cents) and 7.2 million shares traded.

Stock Price Performance: From July 11, 2011, to September 6, 2011, the stock price had fallen $6.30 (-9.2%) from $68.75 to $62.45. The stock price saw one of its best stretches over the last year between August 10, 2011 and August 17, 2011 when shares rose for six straight trading days, rising 7.1% (+$4.26). It saw one of its worst periods between July 7, 2011 and July 18, 2011 when shares fell for eight straight trading days, falling 3.6% (-$2.50).

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