Kraft TESTING Ads on MTV’s New Platform and 3 Dow Movers to Track Now
International Business Machines Corp. (NYSE:IBM) reports that Anheuser-Busch InBev (NYSE:BUD) has broadened its relationship to exploit the former’s global supply management capabilities in cloud-based e-sourcing solutions. Anheuser-Busch has approved a new five-year arrangement to extend the use of IBM Emptoris solutions in the cloud to assist streamlining supplier sourcing and contract management.
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JPMorgan Chase & Co. (NYSE:JPM) trader Julien Grout, who is based in London, become the fourth such employee under investigation by United States authorities, concerning the bank’s almost $6 billion trading loss, say sources to Reuters. Grout was employed in the firm’s Chief Investment Office and reported to the French credit trader Bruno Iksil.
Viacom Inc. (NYSE:VIAB) launches a new type of multi-platform ad service Thursday, which marks the latest attempt by a television network to gain the attention of consumers who watch TV while at the same time surfing the Web or tweeting, which is a type of multitasking that is now usual, according to The Wall Street Journal. Verizon Communications (NYSE:VZ), PepsiCo Inc. (NYSE:PEP), and Kraft Foods Inc. (NYSE:KFT) will now test ads on that platform.
Microsoft Corporation (NASDAQ:MSFT) is among the rivals of Amazon.com, Inc. (NASDAQ:AMZN) that are spurring the latter to ready its updated Kindle Fire tablet, in hopes of bringing back demand for the device. Meanwhile, the market is more and more crowded with competing products by Apple Inc. (NASDAQ:AAPL), and Google Inc. (NASDAQ:GOOG), along with Microsoft, says Bloomberg. AT&T Inc. (NYSE:T) is piecing together at least 24 deals, with a total value around $2.6 billion for airwaves to come even with Verizon Wireless (NASDAQ:VOD), which has raced ahead to stockpile the industry’s most valuable asset.
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