LivingSocial’s First National Fast Food Daily Deal With McDonald’s
Daily deal site LivingSocial Inc. has announced plans with McDonald’s Corp (NYSE:MCD) to run a national offer.
The company said that it will sell through a booklet, a $26 voucher for five Big Macs and five french fries for $13 on Thursday. The deal will be limited to one million booklets and will represent the first daily deal run nationally with a fast food chain.
The deal comes in an effort to catch LivingSocial rival, Groupon Inc. (NASDAQ:GRPN).
LivingSocial, partially owned by Amazon.com (NASDAQ:AMZN), has had a busy week after 20 of its national deals ran from Black Friday to Cyber Monday. These included deals with OfficeMax (NYSE:OMX), Electronic Arts (NASDAQ:ERTS) and Hewlett-Packard’s (NYSE:HPQ) Snapfish. The company sold between 325,000 to 350,000 vouchers during this time, according to Mitch Spolan, Senior Vice President of National Accounts at LivingSocial.
With the LivingSocial deal, McDonald’s will gain access to the daily deal site’s customer base, according to Peter Sterling, McDonald’s Vice President of Marketing. LivingSocial has approximately 46 million worldwide subscribers; however, the U.S. numbers have not been disclosed.
Thursday’s deal will only include U.S. subscribers and rather than use LivingSocial’s usual method of printing vouchers from its website, McDonald’s plans to mail the voucher booklet via U.S. mail in an effort to control the voucher’s design and reduce potential fraud.