McDonald’s Apologizes for Ad and 2 Dow Movers To Watch

McDonald’s (NYSE:MCD): Current Price $103.58

FoxNews.com is reporting that McDonald’s is attempting to distance itself from an ad that is said to trivialize depression. The ad appeared on Boston’s mass transit in April, and depicts a woman with her head in her hand, with a headline that reads: “You’re Not Alone.” The words “Millions of people love the Big Mac” are in smaller print, and included is an 800-number which is the line for McDonald’s. Company representative Nicole DiNoia for the Boston area, said in a statement to Time magazine that the ad was “not approved by McDonald’s and that we asked that it be taken down immediately. We have an approval process in place with our marketing and advertising agencies to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.”

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MCD

Alcoa (NYSE:AA): Current Price $8.20

Fitch Ratings has lowered its outlook on Alcoa’s investment-grade rating, citing oversupply in the aluminum market impacting its earnings. The firm maintained Alcoa’s issuer default rating and senior unsecured debt at triple-B-minus, which is a notch away from junk, and revised its outlook to negative, from stable. What is more, Fitch said that Alcoa’s earnings and cash flow “should continue to improve with economic recovery but will be constrained in 2013 by low metals prices and weakness in Europe.” The outlook change implies the possibility that earnings before interest, taxes, depreciation and amortization will not meet expectations, and that Alcoa’s high leverage will persist.

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AA

The Boeing Company (NYSE:BA): Current Price $88.81

Qatar Airways Chief Executive Akbar Al Baker said on Thursday that he was confident that Boeing’s 787 Dreamliner would be okayed to fly and carry passengers again in the near-term, but he couldn’t say when that might be. Al Baker remarked that the airline has sustained a serious impact and will seek compensation from Boeing for the Dreamliner being grounded globally after batteries overheated on two jets in January.

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